Li Auto faces increasing pressure in China's family SUV market. A dispute with Dongfeng Nissan over marketing slogans highlights this competition. Rivals now offer similar features at lower prices to challenge Li Auto’s value proposition against luxury brands.
CEO Li Xiang aims to transform the firm into an "embodied intelligence company." The company invests in AI, L4 autonomous driving, and humanoid robots.
The R&D budget for 2026 totals 12 billion yuan. AI development receives over half of these funds.