Garmin’s smartwatch market share rose to 15% in the second quarter of 2026. This represents a significant increase from the 11% share recorded during the same period last year.
Global wearable shipments fell 2% year-over-year according to a preliminary report from research firm Omdia. Garmin captured a larger portion of the premium segment while competitors Apple and Samsung saw market shares decrease.
The company’s growth highlights strong consumer demand for specialized sports and fitness devices. Plato Investment Management Ltd. recently increased its position by purchasing over 6,100 Garmin shares.