GoPro’s Board of Directors is reviewing strategic alternatives, including a potential merger or sale. The company launched the review after receiving several unsolicited acquisition inquiries. These inquiries followed GoPro’s recent expansion into the defense and aerospace markets. Houlihan Lokey is acting as the financial advisor for the process.
The strategic review follows GoPro’s April engagement of consulting firm Oliver Wyman. The firm is helping adapt GoPro’s imaging technology for military and aerospace applications. This shift occurs as the camera maker faces declining revenue and sales in its core consumer business. GoPro seeks to leverage its technology in new high-value sectors.