Google's AI Overviews now appear in more than 80% of search results, according to recent data from multiple search analytics firms. The feature appeared in around 50% of searches in June of the previous year. It appeared in 15% the year before that.
The expansion has been especially sharp for commercial and brand-related queries. The share of brand-related searches featuring AI Overviews rose from approximately 26% to more than 80% in September alone. As of August, AI Overviews appeared in nearly 90% of searches for certain commercial keywords, including product reviews and comparisons.
The rapid rollout highlights Google's strategic shift toward generative AI ahead of its quarterly earnings report this Wednesday. Investors are watching whether the company can monetize its substantial AI investments and demonstrate growth in this area.