Ad tech firm Teads Holding filed an antitrust lawsuit against Google and its parent company, Alphabet, on August 3, 2026, in the Southern District of New York.
Teads alleges Google's monopolistic practices in the digital advertising market illegally suppressed competition. These practices also harmed Teads' business.
The lawsuit seeks treble damages. Teads claims it suffered significant financial losses.
The complaint claims Google tied its ad-buying tools exclusively to its AdX ad exchange. This conduct cost Teads approximately 6.88 trillion ad impressions. These losses occurred between 2017 and 2023.
This legal action follows a 2025 federal court ruling in Virginia. That ruling found Google engaged in unlawful anticompetitive practices in the ad tech market. Teads can leverage this finding in its current case.