1-800-FLOWERS.COM reported fiscal first quarter 2027 revenue of $171.4 million, an 11.1% year-over-year decline that fell short of analyst estimates. The company recorded a net loss from continuing operations of $50.6 million, or $0.79 per share, as it navigates a strategic restructuring including the divestiture of its personalization businesses and a transition to a new reporting structure focused on E-Commerce, Wholesale, and BloomNet segments.

Key Highlights

  • E-Commerce segment revenue declined 12.3% to $128.4 million, driven by weakness in B2B and secondary websites, though primary brands 1-800-Flowers.com and Harry & David saw moderating declines.
  • Gross profit margin contracted 120 basis points to 34.1%, impacted by lower sales volumes and higher fuel surcharges, partially offset by cost-efficiency savings.
  • The company completed the sale of PersonalizationMall.com and Things Remembered and announced an agreement to sell its Jacksonville, FL facility for approximately $10 million to reduce debt.
  • Updated fiscal 2027 guidance forecasts a total revenue decline of 2% to 5% and Adjusted EBITDA of $10 million to $15 million.