Figma unveiled a suite of AI-powered features at its Config 2026 conference. These tools include custom plug-ins, a new code layer, and support for motion and shaders. The updates aim to integrate design and coding workflows.
Shares dropped approximately 10% on Thursday to a record low. RBC Capital lowered its price target on the stock from $28 to $22. Analysts cited uncertainty regarding the financial impact and monetization strategy of the new AI products.
Investors are reassessing Figma's growth potential and business model amid increasing competitive pressures.