Disney is reportedly executing Project Gemini to decommission the standalone Hulu app by the end of 2024.
The internal plan integrates Hulu’s entire content library into Disney+ to create a unified streaming service.
Business Insider reports that Disney is already diverting resources away from Hulu, leaving the app with no active development.
The strategy aims to drive a natural user migration by enhancing Disney+ while halting new feature updates for Hulu.
Disney’s official stance maintains there are no current plans to sunset the app, contradicting internal documents and employee accounts.