The Walt Disney Company appointed Adam Smith as Chairman of Direct-to-Consumer for Disney Entertainment. Smith will manage global streaming services Disney+ and Hulu, overseeing strategy, development, product, engineering, and programming.
The appointment aims to drive profitability for the direct-to-consumer business amid a competitive streaming landscape. Smith previously served as Co-President of Direct-to-Consumer and led enhancements to the global Disney+ user experience.
Joe Earley will transition to a new role as President, Disney Entertainment Television Franchise and Content Strategy. This leadership shift is intended to strengthen strategy for the company’s vital streaming segment.