Salesforce is overhauling its artificial intelligence pricing strategy. The company is moving away from its traditional per-user, per-month subscription model. This shift addresses high computational costs and an industry move toward valuing outcomes over access.
The company now offers flexible pricing for its Agentforce AI platform. New models include consumption-based Flex Credits and contracts tied to business results. Customers can pay based on specific metrics such as increased revenue or cost savings.
This pivot marks a departure from the SaaS playbook Salesforce pioneered. The move reflects an industry-wide trend to align software costs with tangible AI value.