Investors are raising concerns about Coupang’s slowing active customer growth and long-term viability. The company reported declining earnings per share despite continued revenue growth. Management is now focusing on margin improvements and cost controls as it expands into Taiwan.
Coupang has repurchased over 52 million shares. This buyback program began in early 2025. Critics question whether these repurchases are funded by genuine profits or are masking operational challenges.
The company continues to invest heavily in logistics and new ventures. The central debate remains whether this high-investment model will lead to durable profits or continue to drain cash.