ASML Holding NV will cease reporting its order bookings starting with this Wednesday's earnings release. The company stated the metric’s "lumpy" nature fails to accurately reflect current business momentum.

This change removes a primary data point for investors while the stock trades near record highs. Analysts will now shift their focus to broader sales figures and qualitative executive commentary to gauge performance. The company's 2026 sales growth forecast of 4% to 19% will now carry significantly more weight.

While the move may complicate valuation, some analysts suggest it could reduce stock volatility on earnings days. The options market is currently pricing in lower stock movement compared to previous quarters. Investor optimism remains high, driven by sustained demand for AI-related chips.