Analyst Reiterates Buy Rating on Applovin with $700 Target, Citing AI Growth

Needham analyst Bernie McTernan reiterated a Buy rating on AppLovin. McTernan maintained a $700 price target. The rating cites the company’s AI-driven product roadmap.

AppLovin will launch a consumer offering featuring generative AI video-creation capabilities. These tools aim to improve advertisers' return on ad spend.

McTernan identified an expanding addressable market as a growth driver. This includes new advertiser options and deeper Axon platform integration with client AI systems.

Phillip Securities maintained a Buy rating on AppLovin. The firm set a $635 price target.