Adobe announced major innovations for its GenStudio AI-powered content supply chain solution. The company introduced Adobe Brand Visibility and GenStudio for Commerce Media Networks at Cannes.
The Brand Visibility tool helps businesses monitor their presence on AI platforms like ChatGPT, Google AI Mode, and Microsoft Copilot. This solution integrates technology from Adobe’s recent acquisition of Semrush. It combines AI insights with content optimization to analyze how brands are discovered through AI.
Marketing teams use a database of real-world AI search prompts to inform content strategies. The move addresses a significant surge in AI-driven traffic to business websites. Adobe is positioning itself to capitalize on the emerging field of Generative Engine Optimization.