Adobe's AI-driven Customer Experience Orchestration (CXO) portfolio shows accelerated momentum, strengthening its competitive position against Microsoft and Salesforce, a Zacks analyst report states. The report highlights a fourfold year-over-year surge in Adobe's CXO AI-first Annual Recurring Revenue (ARR) during the second quarter of fiscal 2026.
Strong enterprise adoption of its AI tools drives this growth. These tools focus on marketing automation, content creation, and customer personalization. Adobe deepened its ecosystem through partnerships with major agencies and tech companies to advance its "agentic AI" capabilities. Over 80% of Adobe Experience Platform and Adobe Experience Manager customers now use these capabilities.