Absa Bank Kenya has launched Absa Next, a digital platform that brings banking, savings, investments and loans together in one app. It is available to both existing Absa customers and non-customers, as the bank seeks to attract younger, mobile-centric users.

Users can borrow up to Sh1 million. The platform uses alternative credit scoring methods to widen access to loans.

Absa Next offers savings products with returns of up to seven percent, as well as investment options. Developed in Kenya on cloud infrastructure, the platform is intended to serve as a blueprint for digital banking innovation across the Absa Group.