Kioxia Holdings CEO Hiroo Ota ruled out a merger or expanded manufacturing partnership with competitor SK Hynix. He cited antitrust concerns and existing joint venture obligations with Sandisk as primary obstacles to the deal.

Average NAND flash memory prices at Kioxia surged approximately 70% during the previous quarter. Ota stated that current price levels are sufficient and instructed sales teams to halt aggressive increases for data center clients.

The strategy shift aims to protect long-term investments in artificial intelligence infrastructure. This decision clarifies the competitive landscape following months of market speculation regarding a potential industry consolidation.